Our challenge? To create a name and identity for a new essential oil brand that would cut through a cluttered and traditional category and work hard in a direct to consumer marketplace.
The name &B was created to give an intrinsic link to the wellbeing benefits of each oil, with a bold and contemporary brand mark that achieves maximum standout on a small bottle in a visually busy online environment.
NAMING / BRAND IDENTITY / PACKAGING / COPY WRITING / PRODUCTION
"It was a pleasure to work with Bright&Bold, they always have or help find a solution to any problem and are flexible, responsive and professional in their approach.
Their design skills are very high quality and I have been super impressed with all the work they have developed for our Essential Oils range.
Global Brand Marketing Manager - Reckitt Benckiser