• Skip to main content
youngfeatures
  • Work
  • Why us
  • About
  • Hello
  • Work
  • Why us
  • About
  • Hello
BrightBold_Work_Spray_True_Brandmark
BrightBold_Work_Spray_True_Brandmark

Don’t let your denim love fade.

A category-breaking product that cleans jeans without washing. Spray True avoids the typical fading and damage to denim fibres that happen with machine washing, so your jeans last longer.

Focusing on the product's promise that if you don't wash your leans they can last a lifetime, we built an identity and visual world around a tattoo aesthetic, representing something that you love that stays true for the rest of your life. The result is a distinctive look for the pack with a rich visual brand world that breaks typical laundry category codes to create cut through.

To fit with the product's advanced technology we sourced an innovative solution for the bottle's spray mechanism, using the miniMist system. A non-aerosol, propellant-free spray, but without a traditional 'trigger' mechanism, giving a great user experience that enabled us to break away from the look of traditional cleaning and laundry products.

NAMING / BRAND IDENTITY / PACKAGING / COPYWRITING

02
03
04
05
06
07
08
09
10
11
02
03
04
05
06
07
08
09
10
11

hello@brightandbold.co.uk

© 2021 Bright&Bold