Spicing up the ready-meal market.
Mauritian food entrepreneur, Kevin Vanthem was looking to transport the fresh and exciting flavours of his native country's cuisine to UK's homes with a range of ready meals and condiments.
Our job was to create a unique brand identity for the brand to make its entrance on shelf next to more commonly known world flavours. We came up with the name, Zoli-Zoli meaning beautiful-beautiful in Mauritian Creole, a language where if you really mean something, you say it twice!
The brand's vibrant and lively aesthetic reflects the personality of this colourful island, with the colour palette being taken from the architecture and the typography inspired by the hand-painted street signs and market stall signage advertising the island's delicious food.
NAMING / IDENTITY / BRAND WORLD / PACKAGING / COPY WRITING / WEBSITE